Coffee, organic matcha, Hokkaido herring roe, and pure Japanese ice among the products being introduced to U.S. buyers — most not yet available in the U.S. market
Tokyo, Japan, 25th Jun 2026 — STANDAGE Inc. (Minato-ku, Tokyo; President & CEO: Akinori Adachi) will exhibit at the Summer Fancy Food Show 2026 (organized by the Specialty Food Association) at the Jacob K. Javits Convention Center in New York from June 28 to 30, 2026, presenting products from seven Japanese food producers to U.S. food buyers. While STANDAGE has previously exhibited at trade shows in the United States, this is its first time at the Summer Fancy Food Show. Most of the products on display are not yet available in the U.S. market.
Japanese food has firmly established its presence in the United States. According to Japan’s Ministry of Agriculture, Forestry and Fisheries, Japan’s food exports to the U.S. reached a record high of JPY 276.2 billion in 2025, up 13.7% compared to the previous year.
However, despite growing demand, many outstanding Japanese food manufacturers still face significant challenges in entering the U.S. market independently, due to limited overseas networks and the complexity of trade and export operations.
At the show, STANDAGE will introduce the background and specifications of each product directly to buyers, connecting Japanese producers with U.S. procurement professionals.
Event Overview
Event: Summer Fancy Food Show 2026
Dates: June 28 (Sun) – 30 (Tue), 2026
Venue: Jacob K. Javits Convention Center, New York, U.S.A.
Booth: Level 1 / Stand No. 3805
Organizer: Specialty Food Association
Exhibitor: STANDAGE Inc. (presenting products from seven Japanese companies)
The Seven Japanese Producers and Their Products
Wagyu. Kojima Shoten Co., Ltd. (Tokyo; founded 1933) is a butcher specializing in Wagyu beef. The company will present its products by catalog at the show.
Organic matcha. Yahataya Tea Shop Co., Ltd. (Shizuoka; founded 1912) produces matcha at its own factory under Organic JAS certification, with equivalence to U.S., Canadian, EU, and Swiss organic standards. A recipient of the Minister of Agriculture, Forestry and Fisheries Award and a Gold Award at the International Fine Tea Competition (SUI-ZEN). Commercial bulk matcha will be on display.
Coffee. Sawai Coffee Co., Ltd. (Tottori; founded 1982) is a specialty coffee roaster known for roasting beans only after receiving each order to preserve freshness. FSSC 22000 certified. Drip-bag products will be featured.
Scallops. Seiho Shoji (Aomori) has exported to Europe and the United States since the 1970s. HACCP and FSSC 22000 certified. Steamed baby scallops and scallop chips will be introduced.
Pure ice. Chusei Ice Making Co., Ltd. (Mie; founded 1948) manufactures high-purity “pure ice” for professional use. Made from multi-stage filtered water at an FSSC 22000-certified factory, its clear, tasteless, slow-melting block, stick, and spherical ice will be on display.
Surimi (imitation crab). Ichimasa Kamaboko Co., Ltd. (Niigata; founded 1965) produces surimi-based foods. Its imitation crab products are manufactured under HACCP, U.S. HACCP, HALAL, BRC, and U.S. FDA registration.
Herring roe products. Ihara & Co., Ltd. (Hokkaido; founded 1954) specializes in herring roe processing and makes “Kazuchi,” a snack pairing smoked herring roe with cheese. The company received the Emperor’s Cup at the 2022 Agriculture, Forestry and Fisheries Festival.
About STANDAGE Inc.
Founded in March 2017, STANDAGE Inc. operates under the vision of “creating a world where all countries have equal access to everything.” The company develops and provides blockchain-based trade settlement and logistics DX systems while supporting the export of Japanese small and medium-sized enterprises. With a team drawn largely from Japan’s major trading houses, STANDAGE supports the overseas expansion of a wide range of products, including food, sake, supplements, medical devices, and materials. Through its U.S. subsidiary STANDAGE US Inc. (Beaverton, Oregon), the company supports market development in North America.
Media Contact
Organization: Standage Inc.
Contact Person: Susumu Kageyama
Website: https://standage-inquiry.netlify.app/#
Email: Send Email
Contact Number: +81364353371
Address:3F Sumitomo Fudosan Landmark Plaza, 1-6-7 Shibakoen, Minato-ku,
City: Tokyo
Country:Japan
Release id:46447
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